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Trouble Losing Weight?
Whose Food?
Advertising Manipulation
Fad Diets
Grocers Exploit
Person on bathroom scale
You, the Consumer, are their Target Market

If deception in sacrificed food quality wasn't enough, "Big Food Business" continues to pump trillions of dollars into advertising with the sole purpose of making you feel as if having another greasy burger, bucket of chicken, or fattening burrito were the answer to all of life's problems.

You're bombarded day and night with psychologically customized, cleverly suited advertising crafted to make you do one thing: Head to the closest restaurant, store, or refrigerator and satiate the need which they created within you!

The food industry is a powerful, trillion-dollar enterprise which innundates society with messages designed to make us eat more and more of the worst possible food.

Did you know that in the case of processed foods, the perpetually targeted audience consists of people weighing more than 200 pounds and earning less than $20,000 USD per year? No expense is spared to push every psychological button which could possibly increase sales of their given product.

The folks who head these operations are concerned about one thing -- it's not your well-being. It's their wallet. Don't think for a moment that the same companies who produce these products aren't also in the "dieting" industry. Because, if you pack on extra weight in the process of eating their food, they've got something else to sell you: Fad Diets!

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